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Plenary Session
09:05 - 09:30
Sala Plenary
KEYNOTE SPEECH
Competing in the age of digital intelligence: creating value by freeing up time
By: Netcomm
Plenary Session
09:30 - 09:45
Sala Plenary
KEYNOTE SPEECH
Speech by Politecnico of Milano
By: Netcomm
Plenary Session
09:45 - 10:00
Sala Plenary
KEYNOTE SPEECH
Speech by Carlo Alberto Carnevale Maffè
By: Netcomm
Plenary Session
10:00 - 11:15
Sala Plenary
KEYNOTE SPEECH
Speeches by Google, Shopify, PayPal, Salesforce, Nexi, TikTok
By: Netcomm
Talent Village
12:10 - 12:20
Talent Theatre
New skills and new organizations for the AI era
By: Netcomm, GoodJob!, Ecosistema Formazione Italia
Theme: HR, People & Job Revolution
Talent Village
12:30 - 13:00
Talent Theatre
People Tools: innovation that helps businesses
By: GoodJob!
Theme: HR, People & Job Revolution
Netcomm Focus Space
14:00 - 14:30
Digital Export e Marketplace, vendere nel mondo e saper usare le grandi piattaforme
By: Netcomm
Theme: Marketing & Customer engagement
Talent Village
14:15 - 14:45
Talent Theatre
Scenarios, choices, and responsibilities for the future of work in the age of AI
By: GoodJob!
Theme: HR, People & Job Revolution
Netcomm Focus Space
14:40 - 15:10
Social Commerce: creator, influencer e live shopping alla conquista dei consumatori
By: Netcomm
Theme: Marketing & Customer engagement
Talent Village
15:00 - 15:10
Talent Theatre
Workshop by Wellhub
By: Wellhub
Theme: HR, People & Job Revolution
Netcomm Focus Space
15:20 - 15:50
Turismo che genera valore: e-commerce, omnicanalità per innovare il made in italy.
By: Netcomm
Theme: Marketing & Customer engagement
Talent Village
15:30 - 15:40
Talent Theatre
Live Interview by Nova Talent
By: Nova
Theme: HR, People & Job Revolution
Talent Village
15:40 - 16:10
Talent Theatre
Hybrid and cognitive work architectures: competing in the age of AI
By: Netcomm
Theme: HR, People & Job Revolution
Netcomm Focus Space
16:00 - 16:30
La trasformazione delle Customer Operations, della Logistica & Packaging al Customer Care, per supportare i nuovi modelli di Retail
By: Netcomm
Theme: Logistics, Supply Chain & Packaging
Talent Village
16:10 - 16:20
Talent Theatre
Hightlights & closure
By: GoodJob!
Theme: HR, People & Job Revolution
Plenary Session
17:00 - 17:30
Sala Plenary
ROUNDTABLE
How to engage customers and win in digital and omnichannel markets
By: Netcomm, HeyLight
Plenary Session
17:30 - 18:00
Sala Plenary
ROUNDTABLE
Global ecosystems, hyper-competition, and digital exports
By: Netcomm, Mapp
Workshop
SEO and AI in International Fashion: Seed’s Multibrand Strategy for Piquadro
By: Seed
Theme: AI & Tech Retail
Workshop
First-Party Data and Identity Resolution to Redesign Performance and Measurement
By: The Newco
Theme: Marketing & Customer engagement
  • 12.03 Relatore TIGtest Prova 12.03 ore 11.47
Relatori
  • 12.03 Relatore TIGtest Prova 12.03 ore 11.47
    12.03 Relatore TIGtest Prova 12.03 ore 11.47 Designer, CONSORZIO NETCOMM O IN FORMA ABBREVIATA NETCOMM
Workshop
Technogym and Seed: The Global Digital Strategy Between SEO and AI
By: Seed
Theme: AI & Tech Retail
Workshop
Beyond the trend: how BNP Paribas is driving the momentum of BNPL in Italy and supporting new usages.
By: FLOA
Theme: Payment & Fintech
Workshop
Turn Feeds into High-Performing Ads: Create, Launch, and Optimize in Minutes
By: Channable
Theme: Technology, Platform for Commerce
Workshop
Workshop by Adyen
By: Adyen
Theme: Payment & Fintech
Workshop
Building value at every interaction
By: Connectif.ai
Theme: Marketing & Customer engagement
Workshop
Workshop a cura di TradeTracker Italy
By: TradeTracker Italy
Theme: Marketing & Customer engagement
Workshop
Conversational Commerce: turning purchase intent into revenue with Doofinder's AI Assistant
By: DOOFINDER
Theme: Marketing & Customer engagement
Workshop
Workshop by Contentsquare
By: Contentsquare
Theme: AI & Tech Retail
Workshop
The journey begins before you leave: the strategic synergy between EF and HeyLight
By: HeyLight
Theme: Payment & Fintech
Workshop
Workshop by Tinext
By: Tinext Experience
Workshop
Generative Engine Optimization for eCommerce: Stop optimizing for a search experience that no longer exists
By: Fattoretto Agency
Theme: Consulting, Strategy & Legal
Workshop
Lace Up Your Payments: A Smoother Shopify Checkout
By: Mollie
Theme: Payment & Fintech
Workshop
Ecommerce Budget Model: metodo per decidere quanto investire e dove.
By: Evoluzione Agency
Theme: Marketing & Customer engagement
Workshop
Conversational Commerce: Turning WhatsApp and AI into Your E-commerce Growth Engine
By: SPOKI
Theme: Marketing & Customer engagement
Workshop
Redesigning the e-commerce operating model with AI Agents
By: indigo.ai
Theme: AI & Tech Retail
Workshop
Workshop by Mapp
By: Mapp
Theme: AI & Tech Retail
Workshop
Klarna & TikTok - Two ecosystems supporting brands and consumers
By: Klarna
Theme: Payment & Fintech
Workshop
AI in Logistics: Where It Creates Real Value for Merchants (and Where It Doesn’t)
By: ShippyPro
Theme: Logistics, Supply Chain & Packaging
Workshop
BMW Bank e t.bd think by diennea ripensano il concetto di loyalty da programma commerciale a modello relazionale
By: t.bd think by diennea
Theme: Marketing & Customer engagement
Workshop
AI and HI in B2B: Predict, Personalize and Improve to Drive Growth
By: Webgriffe
Theme: Marketing & Customer engagement
Workshop
Beyond ROAS and Revenue: Rethinking Growth Through the Customer Base
By: PYPE e Selll
Theme: Marketing & Customer engagement
Workshop
Workshop by THRON
By: THRON
Theme: Technology, Platform for Commerce
Workshop
Workshop by Trustpilot
By: Trustpilot
Theme: Marketing & Customer engagement
Workshop
Workshop by Skeepers
By: Skeepers
Theme: Marketing & Customer engagement
Workshop
Workshop by iubenda
By: iubenda
Theme: Technology, Platform for Commerce
Workshop
Value Commerce in action: governing growth, AI and multiretail in the omnichannel era
By: Witailer
Theme: Consulting, Strategy & Legal
Workshop
Closing the loop: how to combine identity resolution, real-time personalisation, e-merchandising and omni-channel activation
By: SaleCycle
Theme: Marketing & Customer engagement
Workshop
Retail Media with impact.com
By: impact.com
Theme: Technology, Platform for Commerce
Workshop
Allianz Trade Pay: Omnichannel Integration and a New Payment UX
By: Adiacent
Theme: Technology, Platform for Commerce
Workshop
Tidy up your data, power up your marketing: magnews x Coop Consorzio Nord Ovest
By: magnews
Theme: Marketing & Customer engagement
Workshop
Workshop by Tangoo
By: Tangoo
Theme: Consulting, Strategy & Legal
Workshop
Workshop by PayPal & Shopware
By: PayPal
Theme: Payment & Fintech
Workshop
Workshop by Shopify
By: Shopify
Theme: Store & Omnichannel Tech & Digital Innovation
Workshop
Workshop by Active Powered
By: Active Powered
Theme: Marketing & Customer engagement
Workshop
Workshop lunch by cegid
By: cegid
Theme: Store & Omnichannel Tech & Digital Innovation
Workshop
Mail Boxes Etc. and GEL Proximity, the Evolution of Proximity Logistics: the LET IT BiB case.
By: Mail Boxes Etc.
Theme: Logistics, Supply Chain & Packaging
Workshop
Direct-to-Collector: Panini’s strategy to scale the global shopping experience in the 2026 World Cup year
By: T-Data
Theme: Logistics, Supply Chain & Packaging
Workshop
AI Symphony in Retail Media: Beyond ROAS, Toward Total Profitability
By: Kiliagon
Theme: Marketing & Customer engagement
Workshop
Agentic Commerce: Rethinking the Customer Journey
By: Forter
Theme: Payment & Fintech
Workshop
The LLM Revolution: How Bata Transformed AI Insights into Strategic Decisions and Concrete Optimizations
By: Jellyfish
Theme: Marketing & Customer engagement
Workshop
Workshop by Tinext
By: Tinext Experience
AI Vision
Workshop by ElevenLabs
By: ElevenLabs
Theme: AI & Tech Retail
AI Vision
Agentic Commerce: AI Levers to Grow Your Business Today"
By: Shopify
Theme: AI & Tech Retail
Workshop
Workshop by TEADS
By: TEADS
Theme: Marketing & Customer engagement
Workshop
Miamo & Nucleus: Organic Growth and Measurement Strategies Fueling the Skyrocketing Success of a Skincare Brand in the AI Era.
By: Nucleus
Theme: AI & Tech Retail
AI Vision
Workshop by The Fool
By: The Fool
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Relatori
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Workshop
Workshop by Scalapay
By: Scalapay
Workshop
Workshop by DHL Supply Chain e DHL eCommerce
By: DHL Supply Chain, DHL eCommerce
Theme: Logistics, Supply Chain & Packaging
Workshop
CLICK TO PAY AND AGENTIC COMMERCE – The key role of tokenisation and passkeys
By: Mastercard
Theme: Payment & Fintech
Workshop
Workshop by Yext
By: Yext
Theme: AI & Tech Retail
Workshop
Workshop by Akeneo
By: Akeneo
Workshop
Workshop by Commanders Act
By: Commanders Act
Theme: Marketing & Customer engagement
Workshop
Workshop by OneStock
By: OneStock
Theme: Store & Omnichannel Tech & Digital Innovation
Workshop
Every quarter is the new year: how AI agents are rewriting the rules of enterprise business
By: Deda Digital
Theme: Consulting, Strategy & Legal
Workshop
Pittarosso – From eCommerce to Unified Commerce: How Shopify and Bloomreach enable the new era of omnichannel personalization
By: Bloomreach
Theme: Marketing & Customer engagement
Workshop
How the customers' voice drives local visibility in the generative AI era
By: Partoo
Theme: Store & Omnichannel Tech & Digital Innovation
Workshop
Workshop by Beintoo
By: Beintoo
Workshop
Workshop by Satispay
By: Satispay
Workshop
Workshop by Poste Italiane SpA
By: Poste Italiane SpA
Workshop
Beyond Performance: a practical guide to the ideal media mix between brand and conversion.
By: TWOW
Theme: Consulting, Strategy & Legal
Workshop
Workshop by Amazon Shipping
By: Amazon Shipping
Workshop
Workshop by Salesforce
By: Salesforce
Workshop
Workshop lunch by I MILLE
By: I MILLE
Workshop
Workshop by Nexoya
By: Nexoya
Workshop
Workshop by TikTok
By: TikTok
Theme: Technology, Platform for Commerce
Plenary Session
09:00 - 09:25
Sala Plenary
KEYNOTE SPEECH
Welcome remarks by Netcomm
By: Netcomm
Plenary Session
09:25 - 09:40
Sala Plenary
KEYNOTE SPEECH
Speech by Cosimo Accoto
By: Netcomm
Plenary Session
09:40 - 09:50
Sala Plenary
KEYNOTE SPEECH
Speech by Marco Di Liddo
By: Netcomm
Plenary Session
09:50 - 10:20
Sala Plenary
KEYNOTE SPEECH
Speech by Giuliano Noci
By: Netcomm
10:00 - 10:50
Speeches by Mastercard, Satispay
By: Netcomm
10:50 - 11:20
From strategy to execution: driving business digital transformation
By: Netcomm
Talent Village
12:10 - 12:20
Talent Theatre
HumanX: Measuring Human Value in the Age of AI
By: Human X
Theme: HR, People & Job Revolution
Netcomm Focus Space
12:40 - 13:10
Substription mindset: riprogettare pagamenti e valore nell'e-commerce
By: Netcomm
Theme: Payment & Fintech
Talent Village
14:00 - 14:30
Talent Theatre
Jobs in Retail: The Challenges of Talent Attraction & Retention
By: Netcomm
Theme: HR, People & Job Revolution
Netcomm Focus Space
14:00 - 14:30
I nuovi linguaggi, i nuovi canali e l'evoluzione della comunicazione
By: Netcomm
Theme: Marketing & Customer engagement
Talent Village
14:30 - 15:00
Talent Theatre
Adaptive mindset and continuous learning for change management
By: GoodJob!, HANDS-ON
Theme: HR, People & Job Revolution
Netcomm Focus Space
14:40 - 15:10
Invisible payment: innovare l'ecommerce abbattendo le barriere d'acquisto.
By: Netcomm
Theme: Payment & Fintech
Talent Village
15:00 - 15:10
Talent Theatre
The Super-Facilitator. The invisible skill every future-ready team needs
By: Nice To Biz You
Theme: HR, People & Job Revolution
Talent Village
15:20 - 15:30
Talent Theatre
Workshop by JET HR
By: Jet HR
Theme: HR, People & Job Revolution
Netcomm Focus Space
15:20 - 15:50
La Digital Transformation del B2B e delle filiere
By: Netcomm
Theme: AI & Tech Retail
Talent Village
15:30 - 16:00
Talent Theatre
The Great Repositioning: talent and skills in the new world of work
By: GoodJob!, Twenix
Theme: HR, People & Job Revolution
Workshop
Workshop by Poleepo
By: Poleepo
Theme: Technology, Platform for Commerce
Workshop
Workshop by Contentsquare
By: Contentsquare
Theme: Marketing & Customer engagement
Workshop
Workshop by Stripe
By: Stripe
Workshop
Ecommerce Budget Model: metodo per decidere quanto investire e dove.
By: Evoluzione Agency
Theme: Marketing & Customer engagement
Workshop
Workshop by Worldpay
By: Worldpay
Theme: Payment & Fintech
Workshop
Fratelli Carli potenzia la relazione con la sua customer-base. Il progetto insieme a t.bd think by diennea e magnews
By: t.bd think by diennea
Theme: Marketing & Customer engagement
Workshop
Workshop by Skeepers
By: Skeepers
Theme: Marketing & Customer engagement
Workshop
Workshop by Analytics Boosters
By: Analytics Boosters
Workshop
Reputation as an Asset, Not a Tax: A new vision for Italian e-commerce
By: TrustMate International
Theme: Technology, Platform for Commerce
Start-up Pitch
Smartypilot and AI for E-commerce, search, shopping assistant and insights that matter
By: Smartypilot
Theme: Technology, Platform for Commerce
Workshop
Workshop by CommerceClarity
By: CommerceClarity
Theme: AI & Tech Retail
Start-up Pitch
Pitch by Inprimepay
By: Inprimepay
Theme: Payment & Fintech
Start-up Pitch
Subbyx: the subscription model that turns sales into relationships
By: Subbyx
Theme: Technology, Platform for Commerce
Start-up Pitch
Speed and Control in the E-commerce Experience with Live Story
By: Live Story
Theme: Technology, Platform for Commerce
Start-up Pitch
Start-up pitch by ADPLAYON
By: ADPLAYON
Theme: Store & Omnichannel Tech & Digital Innovation
Workshop
Loyalty: strategy as the driver of the solution
By: Contactlab
Theme: Marketing & Customer engagement
Workshop
How cross-media measurement drives media effectiveness for advertisers
By: AudienceProject
Theme: Marketing & Customer engagement
Start-up Pitch
An Integrated Ecosystem to Govern the Relationship Between Brand and End Customer
By: Younique
Theme: Marketing & Customer engagement
Start-up Pitch
Start-up pitch by teticum
By: teticum
Theme: Marketing & Customer engagement
Workshop
Beyond compliance: accessibility as a strategic advantage
By: Eye-Able®
Theme: Technology, Platform for Commerce
Workshop
Workshop by Scalapay
By: Scalapay
Workshop
Workshop by Green Click Media Italia
By: Green Click Media Italia
Theme: Marketing & Customer engagement
Start-up Pitch
Start-up pitch by WA Smart Business
By: WA Smart Business
Theme: Marketing & Customer engagement
Workshop
Workshop by KLEECKS
By: KLEECKS
Theme: Store & Omnichannel Tech & Digital Innovation
Start-up Pitch
Start-up pitch by myfoglio
By: myfoglio
AI Vision
PERSONALISATION IN THE AGE OF AGENTS
By: Mastercard
Theme: AI & Tech Retail
Workshop
From Enrichment to Conversation: AI Transforming the Purchase Experience
By: Seken AI
Theme: AI & Tech Retail
Workshop
Workshop by Satispay
By: Satispay
Workshop
Workshop by Poste Italiane SpA
By: Poste Italiane SpA
Workshop
Corrispettivi 2026: practical guide for cash systems and payment solution providers
By: A-Cube API
Theme: Payment & Fintech
Workshop
Drive to Store 2.0: turning in-store visits into real revenue metrics.
By: TWOW
Theme: Store & Omnichannel Tech & Digital Innovation
Start-up Pitch
Start-up pitch by chat4you.ai
By: chat4you.ai
Workshop
Digital accessibility in practice: obligations and opportunities for companies
By: Yeah Impresa Sociale
Theme: Consulting, Strategy & Legal
Workshop
Workshop by Salesforce
By: Salesforce
Start-up Pitch
Start-up pitch by Revivo
By: Revivo
Theme: Store & Omnichannel Tech & Digital Innovation
Start-up Pitch
Start-up pitch by Rational AI
By: Rational AI
Theme: Consulting, Strategy & Legal
Workshop
DOOH and Retail Media: a new strategic perspective
By: Sweet! Media
Theme: Marketing & Customer engagement
Start-up Pitch
Start-up pitch by 3rate•••
By: 3rate•••
Start-up Pitch
Start-up pitch by Pay-Oh
By: Pay-Oh
Workshop
Workshop by Confcommercio Milano Lodi Monza Brianza
By: Confcommercio Milano Lodi Monza Brianza
Theme: Consulting, Strategy & Legal
Workshop
Workshop by NetStrategy
By: NetStrategy
Start-up Pitch
Start-up pitch by Kahoona
By: Kahoona
Workshop
Workshop lunch by Shopware
By: Shopware
Theme: Technology, Platform for Commerce
Workshop
Workshop by TikTok
By: TikTok
Workshop
Workshop by TikTok
By: TikTok
Start-up Pitch
Start-up pitch by Gest-Sped.it
By: Gest-Sped.it