The way people find products online has shifted, yet most stores are still playing by a rulebook that’s rapidly becoming obsolete. It’s no longer about just ranking in SERP, it’s about ensuring AI chooses your brand when a customer asks a question.
This session cuts through the noise to show how Generative Engine Optimization (GEO) actually affects your bottom line.
We’ll skip the fluff and look at real-world case studies and practical examples to show you where to pivot your strategy and how to capture high-intent traffic before the window of opportunity closes.