William Sbarzaglia is Head of Data Strategy at DataRank, where he leads the development of analytical models and data-driven frameworks supporting SEO, GEO, and AI Visibility. With a strong focus on measurement and insight interpretation, he translates complex data into actionable strategies, helping brands strengthen their digital presence across search engines and generative environments.
Start-up Pitch
14:40 - 14:50
Aqua Hall 1
From Search to AI Visibility: the Ermanno Scervino Case across SEO, GEO and Data-Driven Strategies
By: DataRank
  • Emanuele  Arosio
  • Wiliam Sbarzaglia
Speakers
  • Emanuele  Arosio
    Emanuele Arosio CEO & Founder, DataRank
  • Wiliam Sbarzaglia
    Wiliam Sbarzaglia Head of Data, DataRank