In the context of Value Commerce, growth is no longer driven by channel presence alone, but by the ability to manage complexity across data, platforms and operations along the entire retail value chain.
In this workshop, Witailer will present three real-world experiences developed with leading international brands, each exploring different industries and challenges within the retail ecosystem, all tied together by the need to manage complexity:
- With Opella, we will explore how a multiretail model, supported by Witailer Studio, enabled stronger data and channel governance, improving control and operational efficiency.
- With Dolce&Gabbana, the focus will be on integrating Retail Media activities across an international network of retailers, made possible by a unified and comparable view of performance.
- With De’Longhi, we will highlight the role of AI in evolving analysis and decision-making models, reducing time to insight and enabling a more strategic approach to performance management.
Through these cases, Witailer will show how Value Commerce translates into the ability to move from fragmented channel management to an orchestrated model, where data, AI and operations work as a unified system, enabling greater control, efficiency and scalability across marketplaces, online retailers and last-mile channels.