Pietro Millosevich Group Digital & Dtc Director, Panini

An executive with over 30 years of experience in distribution and marketing for global leaders such as Disney, De Agostini, and Panini, Pietro currently spearheads the global Direct-to-Consumer strategy for the Panini Group. Specializing in the development of innovative distribution models, he orchestrates the brand's digital offering with the goal of scaling direct customer relationships and optimizing the Group’s international online presence.