Artificial intelligence in commerce is often associated with chatbots, advanced search engines, or recommendation systems. But the real turning point is not the interface — it’s the quality of the data behind it.
In this session, we will present the Seken AI approach, which starts with catalog and customer enrichment to build a structured, consistent, and actionable data foundation. It is this foundation that makes tools such as semantic search, product discovery, audience segmentation, and the shopping assistant truly effective.
We will show how AI, when applied to data before experience, enables businesses to:
better understand real customer intent
deliver more relevant product suggestions
create dynamic, personalized pages
turn conversation into concrete action
A special focus will be dedicated to the Shopping Assistant and dynamic customer pages (Product Discovery), highlighting how conversation and personalization can become real drivers of conversion and customer relationship — when powered by enriched and integrated data across online and offline channels.
Not just another AI tool, but a new model for transforming the way brands build their commerce experience.