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Speaker
Caterina Clara Nincevich
Community Lead, Leroy Merlin Italia
At Leroy Merlin Italia, I leverage the Community as a key strategic driver for the business and a distinctive element of the brand identity. I develop strategies and initiatives that activate valuable UGC, conversations, and shared experiences, driving engagement, loyalty, and advocacy.
Workshop
Evento aggiunto ai preferiti
14:00 - 14:30
Ocean Hall 1
Community as a driver of loyalty: how Leroy Merlin turns customer loyalty into advocacy.
By:
Skeepers
Speakers
Roberta Miraglia
SENIOR ACCOUNT EXECUTIVE ENTERPRISE, Skeepers
Caterina Clara Nincevich
Community Lead, Leroy Merlin Italia
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