Marina Fedrighelli, Country Manager Italy at Beintoo, began her career in digital in 2008, starting as a Sales Manager at Leonardo ADV and later working at Tiscali and Blogo, where she gained solid experience in desktop and native advertising sales models. Thanks to her deep understanding of the market – including both end clients and media agencies – she has consistently led sales initiatives aimed at achieving targets and building long-lasting relationships. She joined Beintoo in 2016 as Head of Sales for Central & Southern Italy and was appointed Country Manager Italy in December 2020. In this role, she leads the company in the development of innovative projects and the strengthening of client relationships, supporting their technological and strategic growth in marketing and communication.
Workshop
16:00 - 16:30
Aqua Hall 3
From Data to Activation: How Media Drives Users In-Store — A Conversation Between Haier, Rinascente, and Sofidel
By: Beintoo
  • Marina Fedrighelli
  • Andrea Landi
  • Massimiliano Castellana
  • Eleonora Digiesi
Speakers
  • Marina Fedrighelli
    Marina Fedrighelli Country Manager Italy, Beintoo
  • Andrea Landi
    Andrea Landi Head of Digital Marketing & Media, Sofidel
  • Massimiliano Castellana
    Massimiliano Castellana Digital & Media Manager Italy , Haier
  • Eleonora Digiesi
    Eleonora Digiesi Media & Performance Marketing Manager, La Rinascente S.p.A.