Rodrigo Alvarez Echarri Global Director of Data, Ad-Tech, SEO and CRO, Bata

Rodrigo Alvarez Echarri is Global Director of Data, Ad-Tech, SEO and CRO at Bata, where he leads international growth strategies through data-driven decision-making and advanced digital technologies. With over a decade of experience in eCommerce, he specializes in digital analytics, SEO and conversion optimization, helping organizations scale performance across global markets. Previously, he led global data and optimization teams at Oysho (Inditex), driving digital strategy and enabling data-informed decisions at the executive level. Rodrigo also advises AI companies in the eCommerce space, bringing a strong focus on innovation, experimentation and measurable impact. He holds a degree in Telecommunications Engineering and has completed advanced training in data engineering and machine learning on Google Cloud. Passionate about bridging technology and business, he has worked with leading companies across Spain and internationally.