Geronimo Pirro Head Of Digital Sales & Marketing, Poste Italiane

Geronimo has devoted his career to digital business and marketing, maintaining a constant focus on customer acquisition and sales. Since 2020, he has been part of the Poste Italiane group in the Digital & Experience division, where he has worked to develop digital and omnichannel business. In 2022, he established the Group Digital Sales and Marketing function, which he currently leads. From 2022 to the present, he has been committed to growing sales through the group’s digital channels and developing martech tools and performance analytics to support omnichannel commercial engagement initiatives. In the 20 years prior to joining Poste, he held various roles in marketing and business development in the UK and Italy, working for leading companies in the Travel Tech, Online Gaming, and ecommerce sectors. He started at Kataweb in 2000 and moved to Amadeus in 2015.