With a background spanning media planning, digital strategy, and brand growth, at The Media Lab I focus on translating business objectives into communication architectures that truly work. My approach is grounded in the integration of data, creativity, and multichannel distribution—not as a theoretical framework, but as an operational method I’ve applied across Italian and international markets. I believe an agency’s value is measured by its ability to connect media and execution in a way that is coherent, measurable, and meaningful for the end consumer.
Workshop
14:00 - 14:30
Aqua Hall 1
Brand, Media, and Retail Proximity: The Essence Case Between Strategy and Activation
By: LOCALA
  • Angelo Tescione
  • Benvenuto Alfieri
Speakers
  • Angelo Tescione
    Angelo Tescione CMO, Digital lead & Partner, The Media Lab
  • Benvenuto Alfieri
    Benvenuto Alfieri Country Manager Italy & Head of Partnerships Europe, LOCALA