In industrial B2B, customer data, offers, orders, and claims often live in disconnected systems. FIAMM Energy Technology has shifted gears: together with Arsenalia, it went live with a single unified platform on Salesforce — Service, Sales, B2B Commerce, and MuleSoft integrated with SAP — bringing together customer experience, knowledge, and operations. FIAMM, Arsenalia, and Salesforce share the journey from a data platform to agentic evolution: Agentforce for claims management, conversational B2B self-service, and ultimately Salesforce’s Headless 360 vision.