Search Marketing is undergoing a revolution. The convergence of LLMs and search engines is shifting user habits and the customer journey. Product research and purchasing decisions are increasingly taking place through generative interfaces. Simply put, the strategic landscape for Brands is changing.
What does a fast-growing Beauty Brand need to do to leverage the opportunities tied to these changes? How can it ensure it is present in AI's memory and responses?
In this talk, we will present the Miamo Case Study, sharing the methodology and strategic framework developed by our agency. This framework was designed to guarantee the Brand maximum effectiveness in growing its organic visibility, including on AI search engines, boosting conversions, and ensuring reliable, actionable measurement.
We won't just talk theory; together we will explore:
GEO Strategy: How to optimize SEO activities, tech stacks, and content to be selected by generative answer engines (Google AI Overviews, AI Mode and Gemini, ChatGPT, Perplexity, Claude, Copilot, etc.).
CRO: How to maximize bottom-funnel effectiveness.
Analytics & Measurement: How we evolved the tracking system to correctly attribute value within an increasingly fragmented funnel.
Workflow: A behind-the-scenes look at a complex project that blends technical, marketing, and communication expertise to fully maximize Brand growth.
This session is