Giovanni Scardovi Chief Executive Officer, Deda Digital

Expert in Digital Transformation solutions and processes - Portals, E-commerce, Digital Marketing, CRM, and AI Agents - he helps enterprises innovate and scale in an increasingly competitive global market. He founded the software firm Idea Futura, leading it through a period of significant growth and acclaim until it joined Deda Group in 2014, eventually evolving into Deda Digital in 2021. As long-standing CEO, he has overseen the delivery of hundreds of projects for major Italian medium and large-sized enterprises, while building strategic partnerships with industry leaders such as SAP, Salesforce, and Liferay.