Brand, agency, and technology. On stage, Fratelli Carli, t.bd think by diennea, and magnews share a journey built from three perspectives: the client, aiming to simplify processes and ensure consistency across the entire customer journey; the agency, orchestrating the project from business goals to execution; and the technology, enabling a Single Customer View and marketing automation flows.
A concrete discussion on what it really takes to make a project work: defining governance, orchestrating data and processes, and turning tools and skills into a solid, results-driven operating model.