Isotta Enrici Head of Search+, Google

With over 20 years of experience navigating the front lines of the advertising evolution, I specialize in steering complex organizations through digital transformation. Currently, as Head of Search+ for Google Italy, I lead our national Search business through its most significant shift yet—harnessing the power of AI and data-driven solutions to redefine how brands connect with people. Beyond my core business responsibilities, I serve as an EMEA Future of Search Ambassador, evangelizing the next era of technology to the wider digital ecosystem. I believe that true transformation is as much about people as it is about technology; as an ICF ACC Certified Coach, I am deeply committed to executive coaching and fostering the next generation of leadership talent.