Alice Morrone Ecommerce Advisor

Alice has been working in e-commerce for 25 years. A pioneer of the industry in Italy, after several years in consulting, she managed the e-commerce P&L for major companies such as Tecnomat and THUN. Today, as an Advisor, she facilitates growth for large Omnichannel businesses. She is the founder and current Honorary President of Digital MasterMinds, a community created to foster the exchange of best practices among online merchants. She is also the author of 'Ecommerce Manager - Selling online with profit and awareness in the age of AI', published by Franco Angeli.