Co-founder of Tag Manager Italia, Matteo Zambon is an internationally recognized digital analyst, Google Beta and Alpha Tester, and Microsoft Clarity Ambassador. A university lecturer on the Digital Marketing Master's program in Bergamo, Matteo is the only digital analyst in the world to have won two international awards: the Golden Punchcard Prize and the Quanties Award in the "Top Analytics Educator" category. He was also the first Italian speaker ever invited to the Marketing Analytics Summit in Phoenix (USA) — an event that brings together the world's leading analytics experts and top global brands such as Microsoft, Amazon, Coca-Cola, and more. As Product Evangelist, Matteo supports Stape in promoting and expanding server-side tracking across the Italian market.
Workshop
14:00 - 14:30
Aqua Hall 4
The business opportunities of server-side data tracking. Minimal technical jargon: a focus on the real business benefits of collecting more data online. Case studies: FGM04, Champion, and Mondo Convenienza
By: Stape Italia
  • Matteo Zambon
Speakers
  • Matteo Zambon
    Matteo Zambon CO-FOUNDER, Stape Italia