Vanessa Li Puma Analytics & Innovation Leader presso, Decathlon Italia

Vanessa Li Puma is Digital CX & Analytics Specialist at Decathlon Italia, where she leads data-driven optimization of the entire e-commerce funnel for one of Italy’s most beloved retail brands. Combining deep expertise in web analytics, GA4, Contentsquare, and CRO, she turns complex customer behavior data into clear actions that boost conversion, engagement, and revenue. With a double M.Sc. in Operational & Strategic Marketing and International Business & Entrepreneurship, Vanessa bridges strategy and execution to help Decathlon deliver frictionless, high-performing digital experiences at scale.