Business and strategic marketing leader with 14+ years of experience across the Media, Entertainment, and Technology sectors, driving sustainable growth at the intersection of business, content, marketing, and platforms.
Currently serving as Group Vertical Director at TikTok, with responsibility for accelerating business growth, marketing consultancy initiatives, and strategic partnerships across key service-driven industries, including Entertainment, Travel, Fintech, Telco, Energy, Healthcare, Education, and Government.
Previously held roles of increasing leadership responsibility, including Head of Media & Entertainment / TMT, contributing to TikTok’s early-stage development, market expansion, and scaling across Southern Europe.
Prior experience spans leading global media organizations such as Warner Bros. Discovery, Sky, Banijay, and Fremantle, with a track record across integrated marketing, digital strategy, content development and production, go-to-market execution, partnerships, business development, and monetization (advertising sales and branded entertainment), and team leadership.
Alongside corporate roles, Adjunct Professor at the Catholic University of Milan, member of the Scientific Committee of ANICA Academy, and member of the Advisory Board of Rome Business School.
Regularly engaged as speaker and advisor on the evolution of the media and entertainment industry, digital ecosystem, and creator economy.