Over the past three years at Commanders Act, I have supported clients and partners in managing first-party data and implementing tag management, CMP, and CDP solutions. My focus is on turning data into actionable decisions, from analysis to conversion optimization, while navigating the ongoing technological shifts that reshape the landscape. With a background in Mathematics and a Master’s degree in Digital Marketing, my approach remains consistent: understanding systems and improving how they operate.
Workshop
12:10 - 12:40
Aqua Hall 4
When data works for marketing: how VIVI energia turned data into conversions.
By: Commanders Act
  • Leila Felice
  • Ilaria Tobanelli
Speakers
  • Leila Felice
    Leila Felice Senior Technical Consultant, Commanders Act
  • Ilaria Tobanelli
    Ilaria Tobanelli Responsabile Digital Sales, VIVI energia