Catarina Sismeiro CXM/Data & Tech Practice President, Dentsu

With over twenty years of experience in advanced analytics and data management, Catarina has built a cross-disciplinary career combining academic and managerial expertise in data strategy, AI, and digital transformation. Passionate about technology, she has an in-depth understanding of artificial intelligence–based solutions and the technologies that drive the entire data lifecycle—from collection and analysis to the dissemination of insights. She has contributed to the growth of complex organisations, supporting major international brands in their transition towards more innovative approaches to data management and business insights. A lecturer in university courses and master’s programmes, she is recognised for her ability to empower people and to promote collaboration, inclusion, and continuous learning.