The retail world — including online — is experiencing a period of profound instability, driven by changes in economic, social, regulatory, and technological dynamics. Taken together, these factors are reshaping the competitive landscape of the sector, pushing companies and operators to rethink business models and channel strategies. At the same time, consumer expectations and needs are evolving: value is no longer determined by universal parameters such as price or quality, but is increasingly based on subjective, personal, and nuanced perceptions.
In this scenario, adaptability and technological innovation emerge as key opportunities to look with confidence toward the future of eCommerce and retail.
This session explores these dynamics through data and empirical evidence, offering a comprehensive overview of B2c eCommerce in Italy and worldwide.