Carlotta Buonanno EU Amazon Advertising Expert, De'Longhi Group

Carlotta Buonanno is EU Amazon Advertising Expert at De’Longhi, where she is responsible for defining and managing advertising strategies across European markets, with a focus on Amazon Advertising and Amazon Marketing Cloud. With over 8 years of experience in digital, she has developed strong expertise in planning and optimizing AMS and DSP campaigns, working at the intersection of insights and performance to drive business results. Throughout her career, she has built a strongly data-driven approach, focusing on designing effective media strategies in complex and fast-evolving environments.