Growing in today’s retail landscape means one thing: seamlessly orchestrating online and offline. But doing it effectively, without wasting budget, is where the real challenge lies.
In this workshop, we’ll explore the journey of R-Store, which in recent years has combined entrepreneurial vision with an evolving advertising strategy to become Italy’s leading Apple Premium Reseller chain. A transformation driven by fully leveraging advertising solutions that sit at the intersection of e-commerce and drive-to-store.
We’ll dive into the most effective strategies and tactics for building campaigns that generate both online sales and qualified in-store traffic, with a practical focus on implementation and performance measurement.
Alongside the R-Store case, we’ll also examine additional examples from the retail and grocery sectors, providing broader perspectives and benchmarks for anyone looking to build a truly growth-oriented omnichannel strategy.
If your goal is to turn advertising into a fully integrated engine across digital and physical retail, this workshop will give you the tools and real-world insights to make it happen.