How do you scale an open-air hospitality leader like Club del Sole when standard data is no longer enough?The answer lies not in a single tool, but in the strategic integration of CRO, Artificial Intelligence and data — online and offline. We will present a concrete methodological journey: from connecting digital ecosystems, CRM and physical touchpoints, to building a system capable of turning vast amounts of data into high-impact decisions.
We will see how AI does not simply automate analysis, but is able to "read between the lines" of tools like GA4 — identifying weak signals, hidden patterns and opportunities that the human eye struggles to catch. The result? More precise strategic consulting, optimised investments and an action plan aimed at maximising value for the end customer.