SEO has already changed radically. If your eCommerce performance isn’t as strong as in previous years, you’ve probably noticed. Between AI and the new SERPs in search engines, many strategies that worked until yesterday are no longer sufficient.
In this talk, from both a business and a technical perspective, we will analyze how to manage the new customer journey by intercepting users in the messy middle of multi-channel search behavior.
We will share data from our proprietary research on over 30,000 keywords analyzed in February 2026, along with three real-world case studies of SEO strategies implemented over the past 12 months across different industries—showing the process, the mistakes, and the results achieved.
Not just numbers, but above all the “why” behind the decisions. The goal is to give entrepreneurs the tools to assess whether their SEO strategy is aligned with the new paradigms or needs to be updated to remain effective.