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Ilaria Tobanelli

Ilaria Tobanelli Responsabile Digital Sales, VIVI energia

Head of Digital Sales at VIVI energia, with over 20 years’ experience in the B2C utilities sector (telecoms and energy). I lead the growth of digital channels, focusing on customer acquisition, funnel performance and value development over time. My aim is to make digital a sales channel that is efficient, measurable and sustainable, capable of supporting business decisions based on data and customer quality.
Workshop
12:10 - 12:40
Aqua Hall 4
When data works for marketing: how VIVI energia turned data into conversions.
By: Commanders Act
  • Leila Felice
  • Ilaria Tobanelli
Speakers
  • Leila Felice
    Leila Felice Senior Technical Consultant, Commanders Act
  • Ilaria Tobanelli
    Ilaria Tobanelli Responsabile Digital Sales, VIVI energia
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