With the evolution of purchasing behavior from simple keywords to natural language, brands are required to adapt.This session explains how Prénatal has integrated Doofinder's AI Assistantto deliver a guided discovery experience, reducing decision-making friction and generating actionable insightsto optimize business strategies. A concrete example of Value Commerceapplied to the children's and fashion sectors.

 

Theme: Marketing & Customer engagement

By: DOOFINDER

06 May 11:30 - 12:00 Ocean Hall 1
Speakers