Angelo De Caro CEO, Based Agency

With over 20 years of experience in communications and digital marketing, I've built my career around a simple yet fundamental principle: "If it's smart, it works." I believe that only when creative and technological thinking is truly intelligent can communication work and generate real value for brands. In 2004, I founded Based Agency, a project that continues to grow year after year thanks to a clear vision and a passion for innovation. Under my leadership, the agency has developed numerous digital and phygital projects, always with a specific goal: to simplify workflows and use digital transformation as a strategic lever for companies. At Based Agency, we take care of our clients' businesses throughout the entire funnel, transforming key communication elements into actionable, measurable, and effective projects.