Paolo Picazio is Shopify’s Country Manager for Italy. Shopify is a global leader in commerce whose mission is to make commerce better and more accessible for everyone. Paolo joined Shopify in February 2020 with the goal of leading the company’s growth strategy in Italy, following six years at Facebook, where he developed the Facebook Marketing Partners ecosystem in Southern Europe and contributed to the launch of WhatsApp Business in Italy. Prior to that, he worked at TradeDoubler and lastminute.com.
Plenary Session
10:20 - 10:30
Main stage
Between technology and heritage: why authenticity is the competitive advantage in the age of AI
By: Shopify
  • Alessandro Boglione
  • Paolo Picazio
Speakers
  • Alessandro Boglione
    Alessandro Boglione CEO, BasicNet
  • Paolo Picazio
    Paolo Picazio Country Manager, Italy, Shopify