Maria Luisa Bionda Research Director, TF Group

Owner of 2B Research since 2005, she has over twenty years of experience in qualitative research. After earning her PhD in 1995, she has also been teaching at the Università Cattolica del Sacro Cuore in Milan, an activity she considers a valuable opportunity to continuously develop and refine new ideas and approaches. Specialized in semiotics and cultural anthropology, she is constantly exploring new methods and perspectives to enhance the understanding of behaviors, attitudes, values, and desires that shape consumer choices.