The Unieuro e-commerce redesign project was launched with the goal of overcoming the limitations of a monolithic architecture and building a more flexible, high‑performing technological foundation that complies with accessibility requirements.
The analysis of user navigation behaviors guided the redefinition of user flows and functional priorities, while the close collaboration between UX, accessibility, and development teams led to the design of a coherent, simplified experience that is accessible by design.
From a technological perspective, the platform was transformed through the adoption of a headless, composable, API‑first model based on cloud‑native microservices. The separation between frontend, content, and integrations improved speed, stability, and maintainability, making the system ready to evolve over time. A single codebase for both web and app, together with an omnichannel headless CMS, ensured consistency across touchpoints and greater operational efficiency, supported by centralized API governance.
The result is a scalable and inclusive e‑commerce platform, designed as an infrastructure capable of adapting to the continuous innovation of digital retail and to the integration of advanced services, including AI‑driven solutions.