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Benvenuto Alfieri

Benvenuto Alfieri Country Manager Italy & Head of Partnerships Europe, LOCALA

With solid experience in omnichannel marketing and digital transformation, I have led numerous innovative projects for leading international brands. My passion for technology and data analysis drives my belief in the power of collaboration to integrate digital and traditional solutions, creating dynamic and measurable campaigns that connect brands with consumers on both a local and global level.
Workshop
14:00 - 14:30
Aqua Hall 1
Brand, Media, and Retail Proximity: The Essence Case Between Strategy and Activation
By: LOCALA
  • Angelo Tescione
  • Benvenuto Alfieri
Speakers
  • Angelo Tescione
    Angelo Tescione CMO, Digital lead & Partner, The Media Lab
  • Benvenuto Alfieri
    Benvenuto Alfieri Country Manager Italy & Head of Partnerships Europe, LOCALA
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