“Every year, billions of euros in advertising spend go to waste because of bots that mimic human behavior. We don’t just estimate the damage—we identify it lead by lead.” Anita Intra
In the world of digital marketing, fraud is not an isolated incident but a constant threat that evolves throughout the entire sales funnel. To combat it, Revelop—an innovative startup and spin-off of the Polytechnic University of Marche—has developed an integrated ecosystem based on two technological pillars that intervene at distinct and crucial moments in the campaign.
The Anti-Fraud Platform operates in real time during ad delivery. Thanks to machine learning models that analyze recurring IP addresses, temporal clusters, and technological distributions, the system optimizes traffic quality while staying within the allocated budget. The synergy between automation and human oversight enables the detection of sophisticated fraud, ensuring that every euro invested generates real and traceable interactions.
ADVerify, on the other hand, intervenes in the final phase: lead validation. Through advanced probabilistic scoring, the platform verifies that every acquired contact corresponds to a real identity. This process eliminates database contamination (bots, fake leads, syntax errors) at the source, neutralizing legal risks and transforming lead management from a technical cost into a strategic opportunity.
The integration of these technologies does more than just protect the budget; it raises the quality standards of the company’s information assets. The result is an optimized advertising ROI, a sales force (Call Center) focused solely on genuine leads, and the assurance of full compliance with the highest data protection standards. Revelop thus restores integrity and transparency to the entire digital marketing ecosystem.