In an increasingly saturated digital market, consumer trust has become the most valuable asset for an e-commerce business. However, for many merchants, reputation management has turned into a growing "tax": rigid costs, unilateral price increases, and contract models that penalize a store's success. In this workshop, we will explore how to overturn this paradigm. We will analyze how to transform customer feedback into a true corporate asset through advanced yet accessible technology. We will discover how to scale the business without suffering an increase in fixed costs, ensuring that technological innovation serves the merchant's margins and not the other way around.