Generative AI is radically transforming the way brands—both online and in local stores—are perceived and recommended.
Reviews, feedback, and user-generated content no longer just influence customer opinions—they shape what algorithms and large language models understand, interpret, and recommend, even at a local level, affecting the visibility of nearby shops and services.
In this talk, we’ll explore how the voice of the customer drives digital visibility and brand recommendations in the era of generative AI, showcasing real-world examples and strategies to prepare brands for a future where AI becomes an integral part of consumer decision-making, both online and in physical stores.