In a competitive landscape, focusing solely on conversion risks overlooking the value generated throughout the entire customer journey. In this session, Teads, Nexi, and Nexoya present the Nexi case study, offering a joint perspective on how a full-funnel approach - powered by high-impact formats and optimization technologies that certify brand weight across every touchpoint - can amplify real sales impact, transforming user consideration into concrete, measurable business results while adding value to every stage of the journey."