Francesca Vena SEO Specialist, NetStrategy

Francesca Vena is an SEO Specialist focused on the organic growth of complex digital ecosystems and e-commerce projects. Her approach combines market data analysis with advanced technical optimization, aimed at maximizing ROI through the strategic management of structured data and information architecture. With over five years of experience in identifying new thematic clusters, she integrates the use of LLMs and generative AI into her workflows, leveraging them to scale semantic analysis and improve the targeting of search intent. She continuously monitors SERP developments and the impact of the Search Generative Experience to anticipate changes in traditional search engines. Beyond traditional SEO, she manages alternative channels for Digital PR and oversees organic positioning on social media, turning every digital touchpoint into an asset for acquiring qualified traffic and driving conversions.