Guido Sciascia—Chief Marketing and R&D Officer at Clementoni S.p.A. since June 2023—boasts extensive experience in leadership roles across Strategy, Marketing, Sales, Digital, and R&D. He has held global responsibilities at leading companies within the FMCG, Luxury, Fashion, Lifestyle, and Design sectors. Throughout his career, he has achieved significant results in revenue growth, brand equity enhancement, profitability improvement, operational efficiency, and organizational excellence. A graduate in Business and Economics from Luiss University in Rome, he began his professional journey at Unilever before moving to Barilla, where he held positions of increasing responsibility, eventually becoming Vice President, Global Marketing. He later gained substantial experience in the United States as Vice President of Marketing, North America. His career continued at Luxottica, where he played a key role in the global business as Head of Global Optical Category and, concurrently, Head of Global Marketing, Wholesale. He then took on new challenges at prestigious brands such as illycaffè and Alessi, further consolidating his international profile. In his current role at Clementoni, he is responsible for defining and developing international marketing and product innovation strategies, with a strong focus on strengthening brand equity and driving innovation.
Workshop
12:50 - 13:20
Aqua Hall 1
AI Symphony in Retail Media: Beyond ROAS, Toward Total Profitability. A talk show on the transformation of customer acquisition, featuring guests from Clementoni & Grom
By: Kiliagon
  • Mattia Stuani
  • Marco Mazzilli
  • Guido Sciascia
Speakers
  • Mattia Stuani
    Mattia Stuani CEO & Founder, Kiliagon
  • Marco Mazzilli
    Marco Mazzilli Retail Director, Grom
  • Guido Sciascia
    Guido Sciascia Chief Marketing and R&D Officer, Clementoni