Through the strategy developed for lastminute.com, we will analyze how a cross-channel, data-driven approach implemented on an international scale makes it possible to identify the most effective touchpoints to reach different audiences and maximize budget efficiency.
Thanks to the integration of high-impact channels such as Connected TV and Rich Media, combined with qualified traffic activities on Display and Native, we will demonstrate how the strategic use of data enables real-time performance optimization, ensuring consistency across messages, formats, and targets in different European markets.