The e-commerce advertising landscape is undergoing its most radical transformation yet. In 2026, Google Ads is no longer the predictable, linear tool we once relied on. With AI Overviews increasingly dominating the SERP and campaign management shifting almost entirely to machine learning, every merchant faces a tough question: is Google Ads still a growth driver—or just a budget drain for Big Tech?
As customer acquisition costs (CAC) keep rising, the challenge is no longer about buying traffic, but about owning and activating first-party data to effectively train algorithms.
In this talk, we’ll break down how to succeed in a Zero-Click Search environment—where visibility doesn’t guarantee clicks, and clicks don’t guarantee revenue.
This isn’t the moment to pull back—it’s the moment to adapt. Learn how to turn Google Ads into a strategic asset, instead of letting it become just another fixed cost.