Marianna Volpi holds a degree in Marketing and Corporate Communication and began her professional career in the media and communication industry. She started as a media planner at ZenithOptimedia, where she developed expertise in strategic media planning and in managing relationships with key industry players. She then continued her experience at Radio & Reti, the group’s advertising sales company, taking on the role of Marketing Manager for the TV division, contributing to the development of commercial activities and the enhancement of the television offering. She later joined Groupe SEB, where she worked as Activation Manager for online channels. She initially managed the Lagostina brand and subsequently expanded her scope to all group brands - including Rowenta and Moulinex - leading digital activation strategies and contributing to the growth of online presence and eCommerce performance. In 2025, she joined Witailer, a brand within the [Alkem+y+ ecosystem, where she currently serves as Client Service Director. In this role, she leads relationships with brand partners and coordinates growth strategies across marketplaces and major digital commerce ecosystems, supporting companies in enhancing their performance on Amazon and other online sales platforms.
Workshop
12:10 - 12:40
Aqua Hall 2
Mastering complexity: the new growth model in emerging Retail ecosystems
By: Witailer
  • Beatrice Monza
  • Marianna Volpi
  • Giacomo Picchiarelli
  • 1+ Giovanna Bella
Speakers
  • Beatrice Monza
    Beatrice Monza Managing Director, Witailer [Alkemy]+
  • Marianna Volpi
    Marianna Volpi Client Service Director, Witailer [Alkemy]+
  • Giacomo Picchiarelli
    Giacomo Picchiarelli EMEA Head of E-Business & Retail Media, Dolce&Gabbana Beauty
  • Giovanna Bella
    Giovanna Bella E-commerce Head Italy, Opella
  • Carlotta Buonanno
    Carlotta Buonanno EU Amazon Advertising Expert, De'Longhi Group