AI traffic to US retailers grew 393% year-over-year in the first quarter of 2026, peaking at 693% during the holiday season (Adobe Q2 2026 data). As of March 2026, traffic from AI sources converted 42% better than traditional traffic. Users arriving from AI engines spend 48% more time on the site and visit 13% more pages. Yet, almost no merchants are measuring this channel. The reason? It's almost completely invisible to traditional analytics tools. In this hands-on workshop, Dario Valastro, CEO and Co-Founder of RankWit AI, demonstrates how to optimize product listings and category pages and a concrete method to get started and turn data into action.