Anita Intra Managing Director, ADPLAYON by Revelop

With over 25 years of experience in advertising and digital communications, my focus is on transforming emerging technologies into measurable competitive advantages. As Managing Director, I currently lead the evolution and international expansion of AdPlayOn, a cutting-edge Digital Direct & Performance Company founded as a research spin-off from the Polytechnic University of Marche. Innovation & AdTech (AdPlayOn): I oversee the development of proprietary solutions for online fraud prevention and traffic quality control. I support global brands and partners in optimizing ROI through a scientific approach to Brand Safety. I combine the rigor of academic research with a pragmatic view of the market, integrating online and offline activities to meet the demands of a constantly evolving digital ecosystem.