With more than a decade of experience in the tech industry, Marta Bisognin has built a career working with digital startups and global tech giants across Italy and international markets. Today, she serves as Industry Manager for Retail & Fashion at Google Italy. She focuses on empowering major brands to refine their digital marketing strategies, driving business growth and performance through the strategic use of Google’s ecosystem, data insights, and advanced technologies.
Workshop
14:00 - 14:30
Sky Hall 1
Full-Funnel Strategy on YouTube: How Oakley Connects Brand to Conversion
By: Google
  • Marta Bisognin
  • Eugenia Merigo
Moderator
  • Eugenia Merigo
    Eugenia Merigo Oakley Media Manager, Essilorluxottica
Speakers
  • Marta Bisognin
    Marta Bisognin Industry Manager, Google