Francesco Sodano Marketing Director, MediaWorld

Awarded as “Best Retail Manager 2023” - for the Durable Goods category - by the prestigious magazine of Marketing & Economics for consumer goods ‘Largo Consumo’. Extensive experience in developing and managing integrated marketing plans and campaigns to build the best end-to-end customer journey across in-store, on-line and digital marketing platforms. Handling complex high-visibility projects and partnerships, driving cross-functional collaboration with key partners to assess customer and business needs, defining goals, identifying solutions and engaging consumers with innovative solutions that tell how "the physical experience can be supported by digital" breaking down all the barriers between the different channels of the customer journey and making sure that the physical and digital touchpoints interface with the shopper in a truly omnichannel perspective.