Brands have invested heavily in getting their products to European fulfillment centers. Far fewer have invested in what happens afterward. But for the customer, the delivery experience is the brand experience. And when it falls short, customers don't complain. They simply don't come back. Marco Gazzoli, Country Lead for Amazon Shipping Italy, shares Amazon research on how brands are losing customers in the last mile, why international shipping makes this problem significantly more complex, and what Amazon Shipping is building to fill the gap.