Mirko Martini

WA Smart Business

CEO

Mirko Martini is an expert in the integration and advanced use of WhatsApp Business Platform for marketing and E-commerce. With an innovative approach, he optimises sales and customer experience through tools such as direct payments on WhatsApp, automation for abandoned cart retrieval and transactional notifications. He has participated as a speaker and partner at numerous industry events, bringing his expertise on the integration between WhatsApp, and custom systems, E-commerce platforms and payment systems. In addition to consulting and training, he is working on new strategies for specific industries, such as restaurants, B2B retailers and airlines. In addition, he is the author of a book and active on LinkedIn, where he shares insights into the latest developments on the platform.