Vice President Cloud Sales at Salesforce Italy, leading a team of experts dedicated to empowering Italian enterprises through advanced cloud strategies. With over 20 years of IT industry experience, Marco partners with C-level executives to drive the adoption of a unified, agentic CRM platform capable of natively orchestrating marketing, commerce, and service on a single data foundation. This approach eliminates information silos, transforming the CRM into a high-performance multichannel engine and enabling next-generation interaction models such as the Agentic Shopper.
Plenary Session
10:40 - 10:50
Main stage
The Agentic Future: Gruppo Capri's Transformation with Salesforce
By: Salesforce
  • Marco Torrisi
  • Fabrizio Minichino
  • Marianna Colella
Speakers
  • Marco Torrisi
    Marco Torrisi Regional Vice President - Cloud Sales, Salesforce
  • Fabrizio Minichino
    Fabrizio Minichino Digital Innovation Manager, Capri Srl
  • Marianna Colella
    Marianna Colella Digital Director Marketing & Communication, Capri Srl